Wenzel’s
CREATIVE DIRECTION | POS ARTWORK |
UI UX | SOCIAL
The brief
Create a fun colourful in store summer campaign to promote their new products inspired from around the world to increase footfall instore.
As the lead creative, I worked with our copywriter to develop the concept for the campaign and provided creative direction. I then oversaw the design and animation team as they expanded the artwork for the additional products. Finally, I directed the creative approach for food photography, closely working with the food stylist.