Wenzel’s
UI UX | CREATIVE DIRECTION |ART DIRECTION
The brief
Redesign and modernise the Wenzel’s ecommerce website and make it more user friendly. This happened in two phases. Phase one was product facing with a focus on promoting their identity and their new nationwide donut delivery service, while phase two focused on recruitment.
During phase one, I was the lead designer responsible for the UI/UX. This also included setting the art direction for the food photography and styling. During phase two, I worked closely with an external production team, our creative director, and copywriters to develop a recruitment video. The video documented people working in the bakery and in stores.